How can your prices possibly be so low?  It seems cheap.  What's the catch?

I am asked all the time how we can possibly sell our parts so cheap.  First, it's important to note that TechChoice is a distributor.  Rather than buying from a parts store, where the parts come from a warehouse, who bought them from a distributor, with TechChoice you cut out the middle steps.  The warehouse, store, and distributor all have employees and overhead that needs to be paid for.  Every time a part changes hands, cost is involved.  So, buy from the distributor, and you cut out that cost.

With the popularity of e-commerce shopping growing, many companies have begun selling online.  There are a lot of dollar signs flashing.  Manufacturers and distributors see a way of cutting out some of the middle-men, and obtaining the extra profit themselves.  Rather than make the same gross margins, they look at the average market price, and sell at or just below that.

Keep in mind, there is nothing wrong with either of the scenarios above.  If you shop at a retail store, you have the convenience, usually, of having your item right away.  You have the peace of mind of a national, or at least regional, name brand.

So what's different about TechChoice Parts?  The owners, management, and most of the employees are all from manufacturers and/or distributors of A/C parts.  We started this company with the goal of marketing directly to the consumer at reasonable prices.  We remanufacture our own parts here at our main facility.  We are a small, private company.  Overhead is low, and we have no stockholders to report to.  Our quality is very good, so we don't have a lot of warranty and returns to pay for.  We know our parts, and pretty much just want to take care of our customers.

So, you're not paying for a bunch of middlemen.  You're not paying for an office building full of people surfing the internet all day.  You're not covering the cost of warranties and returns.  What you are doing is getting good parts, from good people, and an affordable price.